Niches
The system applied to your vertical
Authority site principles are universal. But the tactics — the schema, the content architecture, the link-earning patterns — vary by niche. Here's how I apply the system in six major verticals.
Local Service
Plumbers, roofers, dentists, landscapers — businesses that win when they own the local map pack and surrounding content.
Professional Services
Lawyers, accountants, financial advisors, and consultants — authority sites that build trust before the first call and turn organic search into qualified leads.
E-commerce
Category architecture, faceted navigation, PDP schema, and the content that earns links without being a blog.
Healthcare & Medical
Doctors, dentists, physios, and specialists — YMYL-compliant authority sites built to satisfy Google's highest E-E-A-T standards and dominate local search.
Creators & Personal Brands
Moving from platform-dependent to platform-independent — an authority site as the hub of your media empire.
SaaS & B2B
Comparison pages, programmatic SEO, and the content architecture that turns search intent into pipeline.
Want the system applied to your site?
I work with a small number of clients at a time. Let's talk about your niche and what it would take to build real authority.