Niches
The system applied to your vertical
Authority site principles are universal. But the tactics — the schema, the content architecture, the link-earning patterns — vary by niche. Here's how I apply the system in six major verticals.
Local Service Businesses
Plumbers, roofers, dentists, landscapers — businesses that win when they own the local map pack and surrounding content.
Affiliate & Review Sites
Survival after the 2023–2024 HCU requires first-person experience, topic authority, and E-E-A-T signals baked into every review.
E-commerce
Category architecture, faceted navigation, PDP schema, and the content that earns links without being a blog.
Newsletter Operators
Turning your back-catalogue into indexed, rankable content — without losing the voice that built your list.
Creators & Personal Brands
Moving from platform-dependent to platform-independent — an authority site as the hub of your media empire.
SaaS & B2B
Comparison pages, programmatic SEO, and the content architecture that turns search intent into pipeline.
Want the system applied to your site?
I work with a small number of clients at a time. Let's talk about your niche and what it would take to build real authority.