Writing

The archive

Articles on authority sites, E-E-A-T, content architecture, and what actually moves the needle in organic search.

How-To · 15 min read

Authority Site Architecture: How to Structure a Site That Ranks

The content architecture decisions that determine whether your site builds topical authority or stays stuck. Hub pages, pillar pages, clusters, and the internal linking that ties them together.

February 1, 2026

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Reference · 12 min read

E-E-A-T: The Practical Guide for Authority Site Builders

Experience, Expertise, Authoritativeness, Trustworthiness — what they actually mean, how Google evaluates them, and how to demonstrate each one on your site.

January 15, 2026

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