Service — The Playbook
The system I use. Taught end-to-end.
Every framework, template, and decision-making process behind my authority site builds — documented and taught so you can replicate the results without hiring me.
What The Playbook covers
The Playbook is the complete documentation of the authority site system I've developed over 12 years of building and ranking sites. It's designed for founders, content leads, and in-house SEO teams who want to build this capability themselves.
The E-E-A-T Quality Gate
The evaluation framework I use on every page before it publishes. Experience, Expertise, Authoritativeness, Trustworthiness — scored and actionable.
Site architecture framework
How to design the content architecture for any niche. Hub and pillar structure, URL patterns, category logic, and the decisions behind each.
Schema implementation library
Every schema type I use, with examples and implementation patterns. Person, WebSite, Service, Article, FAQPage, HowTo, LocalBusiness, and more.
Content brief system
The brief format I use for every piece of content. Keyword strategy, intent mapping, schema requirements, internal linking plan, E-E-A-T requirements.
Niche-specific playbooks
Specific adaptations of the framework for local service, affiliate, e-commerce, newsletter, creator, and SaaS sites.
Technical SEO foundation checklist
Every technical decision I make on a new site build — crawlability, indexation, Core Web Vitals, schema validation, and more.
Status
Coming soon.
The Playbook is currently in development. Join the waitlist to be notified at launch and to lock in the founding member price.
Join the WaitlistInvestment
TBD
Founding member pricing will be set before launch.
Join the WaitlistNo payment required to join the waitlist.
Want the system before it launches?
Join the waitlist. Founding members get early access and the best price The Playbook will ever be.